These are the things that immediately come to mind...

• 1. Local shop poster campaign
  I can print as many as we need but what should they say & we'll need voluteers to distribute them.
• 2. Press campaign
  Who is good at writing press releases? Anyone got any good press contacts? Who shall we target?
• 3. Flyers & flyering
  Are flyers a good idea? Should we do old fashioned street corner flyering or be more select?

Please suggest some more...